Reading List

At PurpleCeed we love books. We read a lot of books. The books we like or think you'll like we review here.

If you have a favourite book, that's not listed, let us know. We'd be happy to include your review on this page.

Key Person of Influence (Revised Edition): The Five-Step Method to become one of the most highly valued and highly paid people in your industry - Daniel Priestley

Many people think it takes decades of hard work, academic qualifications and a generous measure of good luck to become a Key Person of Influence. This book shows you that there is a five-step strategy for fast-tracking your way to the inner circle of the industry you love.

Key Person of Influence (Revised Edition): The Five-Step Method to become one of the most highly valued and highly paid people in your industry - Daniel Priestley

Oversubscribed: How to Get People Lining Up to Do Business with You - Daniel Priestley

Full of practical tips alongside inspiring examples to alter our mindsets and get us bursting with ideas. Priestly shows leaders, marketers, and entrepreneurs how they can get customers queuing up to use their services and products while competitors are forced to fight for business.

Oversubscribed: How to Get People Lining Up to Do Business with You - Daniel Priestley

Black Box Thinking: The Surprising Truth About Success - Matthew Syed

Creative breakthrough always begins with multiple failures – we just don’t hear about them. Black Box Thinking advocates for changing attitudes towards failure, embracing our mistakes as a crucial step toward invention by understanding and overcoming what went wrong.

Matthew Syed’s approach carries across not just sport but business, politics, healthcare and education. “A means of finding an edge in a fast-changing world”

Supported by many incredible, jaw dropping true stories, he believes the most successful organisation are those where everyone is infused with a growth mindset and a learning mindset.

I honestly believe that if everyone reads this book and takes it to heart bureaucracy would be reduced, lives would be saved, fewer businesses would fail and a great deal of waste would be avoided.

Black Box Thinking: The Surprising Truth About Success - Matthew Syed

Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers - Tim Ferriss

If you don't know Tim Ferriss, you should. If you haven't read The Four Hour Work Week, you must.

Tim hit the New York Times Best Seller list with his first ever book and he hasn't stopped since. A serial entrepreneur, author, angel investor (Uber, Facebook, Twitter etc.), and chart topping podcaster he's a serial entrepreneur of the highest order. Oh and he speaks fluent Japanese!

In this, his latest book, Tim calls on the wealth of data gathered from over 200 podcasts with guests ranging from Arnold Schwarzenegger and Tony Robbins to Shep Gordon to deliver the Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers.

A must read for all Tim Ferriss fans and anyone who is serious about learning from the greatest leaders, thinkers and entrepreneurs.

Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers

The 7 Habits of Highly Effective People - Stephen Covey

This book has incredible re-read value, which is quite rare in the self-help/personal development field. Normally you pick up one or two of the key ideas from a book and move on. Stephen's book, however, is full of rich content for personal development, productivity and time management, relationships and even spirituality. 

The first three habits outline how to do inner work. How to establish and cultivate your values and vision, how to increase your performance, and how to manage your life. The next three habits outline how to communicate, work in a team and form deeper relationships with others. The seventh habit outlines how to continuously work on improving these habits.

I first read the book 18 months ago, and have already re-read it cover to cover. I will likely re-read it again in the next 12 months. It is also a great resource to dip in and out of, to remind yourself of a strategy, or investigate how to implement an existing habit to a deeper level.

Absolutely phenomenal book.

The 7 Habits of Highly Effective People

Start With Why: How Great Leaders Inspire Everyone To Take - Simon Sinek

It's a simple idea but so powerful; tell people why you are doing something before you tell them how.

This book sets out a fundamental element for effective communications at an emotional level. If you're a business owner or entrepreneur this is a must read. Start with the why and you'll start to build your tribe. People who are aligned with your principles will gravitate to you and your brand. If your target is 1000 true fans, this concept will help you get there.

Before you read this book why not check out Simon Sinek's TED talks. 

Start With Why: How Great Leaders Inspire Everyone To Take

 

How to Win Friends and Influence People - Dale Carnegie

 

What can you say about this classic. For a start it's sold over 16 million copies.
I'm guessing every aspiring entrepreneur has read at least one Dale Carnegie book. If you haven't, start with this one. You might also want to check out the updated version 'How to Win Friends and Influence People in the Digital Age'.

How to Win Friends and Influence People

Traction: How Any Startup Can Achieve Explosive Customer Growth - Gabriel Weinberg

A quick and easy read, this is a reference book that every start-up should have on their bookshelf.

This book describes 19 difference marketing channels, backed up by real-world examples. Gabriel makes a couple of obvious but nonetheless important points. 1) You can't always know, without trying, whether a particular channel will work for your business. 2) You should run small scale tests to see which channels are most effective and run with them. 3) Thing change. As your business grows the marketing strategies you use will likely have to evolve.

Gabriel Weinberg is the found of DuckDuckGo the privacy based search engine.

Traction: How Any Startup Can Achieve Explosive Customer Grow

Office Politics: How to Thrive in a World of Lying, Backstabbing and Dirty Tricks - Oliver James

The author is a clinical psychologist and an all round good guy. The book is an illuminating guide on the psychological make-up of various types of people that you may have to work with in an office. It's a sort of survival guide and explains many things which puzzled me, in the past.

Garth Morton.

Office Politics: How to Thrive in a World of Lying, Backstabbing and Dirty Tricks

Open: An Autobiography - Andre Agassi

"An honest and gripping account of the life of a professional tennis player and a great story, hard to put down!"

Matthew Jarosy.

A brutally honest autobiography. A wonderful read.

Open: An Autobiography - Andre Agassi

The Power of Habit: Why We Do What We Do, and How to Change - Charles Duhigg

A superb book which focuses on why and how habits are formed (Cue > Routine > Reward) and most importantly how we can change our habits. This book will give you the understanding and the tools you need to break bad habits and build new good habits. Full of fascinating anecdotes and calling on some interesting and insightful research, you won't want to put this book down.

So if you want to loose weight, stop smoking, start exercising, this is a must read. But equally this book can be used to identify and modify more subtle habits, leading to a meaningful impact on your life.

If you have any interest in understand how the mind works, or simply want a toolkit for change, I highly recommend this book.

The Power of Habit: Why We Do What We Do, and How to Change

Thinking, Fast and Slow - Daniel Kahneman

This book provides an in depth explanation into how the brain works in the sense of how it influences our decision making process. It contains many insights that will be valuable for you as an entrepreneur/business owner, and at the very least arouse your interest in behavior economics. Thinking, fast and slow contains many studies illustrating the key points.

Daniel Kahneman is a Senior Scholar at Princeton University, and Emeritus Professor of Public Affairs, Woodrow Wilson School of Public and International Affairs. He was awarded the Nobel Prize in Economics in 2002.

Stevie.

Thinking, Fast and Slow - Daniel Kahneman

Intrepreneur: The Secrets Of My Journey To Self Made Millionaire - Simon Coulson

Simon has a knack for making money, over £20 million in fact.

But he's also got a knack for getting things done and has absolutely no concept of "I can't". Yes, he's made a good life for himself with his various business ventures, but he's also played the O2 arena with his Coldplay tribute band Coolplay.