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Daniel Priestly – Stand Out, Scale Up And Make A Dent In The Universe.
June 5 @ 1:00 pm - 6:30 pm
“Now is the time to build businesses that have a huge impact. That means becoming successful and making a difference beyond philanthropy – it’s about embedding values to build value.”
Lord Dr Michael Hastings CBE
Influence & Assets
Event runs from 1:00pm – 5:30pm. Networking from 5:30pm – 6:30pm.
The Bristol Hotel, Prince Street, Bristol, BS1 4QF
Accelerate your growth, Raise funds/Exit and Scale into multiple countries by developing these categories of assets:
There are two main types of assets in business: physical assets – such as financial assets, infrastructure, buildings – and intangible assets – which includes ideas, brands, methodology, content and creative innovation. Traditionally, physical assets were of more value, but today this value has shifted. Now, innovation, methods, creativity and uniqueness are what’s key to being in influential in your industry.
What do Apple, Nike and Virgin have in common? Their brand is an asset. They’re not just a name, they encompass a vision and mission, they have values, there is a certain feel and look. When customers think about these brands, emotions are evoked and memories are prompted. Today, marketers know that they can create a unique perception of a brand in customers’ minds.
Knowing the position of your business means that you are placing yourself where customers are already going and looking, and addressing a particular need customers already have. Position your business to effectively connect to a market, it needs a clearly identified channel to that market, and a data that gives you an edge which include your clients’ preferences, their frustrations and their buying habits.
When we speak of products, we’re not only referring to a product as simply a set of physical items or packaging. A product is a replaceable and consistent way of achieving a desired outcome that your customer wants. Great businesses have a product ecosystem with four types of product, including a range of free, low-cost and core products that all serve a unique purpose.
System assets are what allow the running of the business to be streamlined and efficient. How do you operate your business, and is the way you do it effective, productive, and progressive? It’s not just about the tools you use to run your business, but the way in which you utilise them to achieve success. This includes Marketing and Sales, Management and Admin, and Operations.
Businesses with great culture assets attract the right people to build and grow the business with. They also recruit and retain team members who are eager to contribute their skills to add value to the company, and who want to continue training and developing their skills to improve their performance. Having this kind of team encourages others to want to join, stay and develop a sense of loyalty.